Can anyone please tell me if google like just the hard links or it also give same weightage to links redirecting to our site from other sites.
Google like organic inbound links....According to Google Linking scheme they frown on excessive or too much "I link you you link me" approach (linkexchange)...
In Hard Link I mean getting the exact link of our site . Redirected Link Consider site www.xxxxxxxxxxx.com It provides link to my site like www.xxxxxxxxxxx.com/out.php=abc.com which redirects to my site
Generally redirected links like this don't pass pagerank One of the way Google recommends for webmasters to create links that do not pass pagerank is by setting up a redirection like this and blocking Google from following the redirection url using robots.txt Check the robots.txt file on the site that provides the link and see if it disallows robots (googlebot) from indexing out.php. If it doesn't, then install live http headers extension for Firefox and see what goes on when you click on that link.