Google just wants everyone to give their ideas to them so they can take some credit for them. It is nothing but a publicity stunt.
pr or not pr I think the concept is pretty cool! But I don't understand what's with the retarded domain name!
I think this is great. Many people in this world have innovative ideas but no money to implement or many will feel disappointment for not having proper encouragement. I think this will change the life of innovative idea person