What about affiliate websites that consist only of a landing page that pre-sells users on the product and contains only a link to the merchant's product? Do you have to create several or more pages of content just to promote an affiliate product on adwords?
thought this might help too... "...Affiliate Policy: Affiliates get paid a commission to promote a merchant's website and drive traffic or create sales on that site. We allow affiliates to use AdWords advertising. Please note that we will only allow one ad for affiliates and parent companies sharing the same display URL per search query..."
I don't know where they came up with the term "bridge page" as bridges are usually very useful in real life in crossing rivers or lakes... But if your pages sole purpose is to get the surfer to the merchant page, then it will be considered a bridge page. That's a tough haul for affiliate marketers because that's exactly what we want to do. The way around this is to offer some content on the page and attach the page to a site. It could be a review site or a comparison site or anything else you can dream up that gives the user a couple options. (Make sure you get paid for all those options though...)
Just to clarify, I'm NOT talking about a landing page that's nothing but affiliate ads, or anything that uses refresh or anything else to get them from a to b, but an original sales letter or description of the product or service with a link to the page on the merchant site where you can get it.
Also known as a "bridge page". A doorway page is a web page full of keyword-rich copy that doesn't deliver any useful information on it other than a link into the site, and whose sole purpose is to be fed to the search engines. Search engines strongly advi
that 2002-era seo stuff is not what I'm talking about, we're talking about a recent Adwords policy change...
Exactly, normally bridge pages are used to make possible to use a different Display URL, so you will not share the same displayURL with others affiliates. Normally Google allow bridge pages (they do not disapprove your ads) but they will slap your landing page quality and increase the min CPC to the skies. The problem is that comparison pages will also make things difficulty as your quality score will die and the effect is the same from a bridge page.
"Framing: Ads for web pages that replicate the look and feel of a parent site. Your site should not mirror (be similar or nearly identical in appearance to) your parent company's or any other advertiser's site. " then they would need to pull zillions of clickbank-affiliate pages Not everyone actually has an unique site
I wish someone would invent a new page that clickbank users would use to death. Those long drawn out pages are so old school. I guess they work though or people would stop using them altogether...sad but true.
we run something similar with affiliates so our landing page on google is out of compliance as it is a "Bridge Page". Can someone offer a solution to this? Is there a way to mask the landing page?
Google is threatening to shut our ad campaign down unless we comply as they deem us a "Bridge Page".... Looking for solutions to this issues. Thx