you guys hear about this? Google Optimizer Link video: http://services.google.com/websiteoptimizer/overview/index.html pretty sweet I think.
Yeah , just got invited to the Beta testing yesterday. Setup looks like it's a lot of work..but would be well worth it. You set up experiments and change things up to find the best conversion rate. My problem is that I only have affiliate account so I don't have control over the product websites. Probably could be used for other conversions as well though too...