Google Kills Ad Deal with Yahoo

Discussion in 'AdSense' started by Lordo, Nov 6, 2008.

0
  1. #1
    So, Yahoo will not use adsense! :) That is better. We can't handle a competitor publisher like Yahoo!

    The deal started logically enough. With a stalemate in its combination talks with Microsoft (Nasdaq: MSFT), Yahoo! opted to become the largest client of Google AdSense in April. It made sense. Yahoo! may run the country's second most successful paid search platform, but it's a distant silver medalist to Google. With its deeper ad inventory of high-paying relevant ads and arguably superior ad-targeting technology, outsourcing its paid search space to Google was a pride gulper, but it made financial sense. More money. Less overhead. Yahoo!'s margins have always been pathetically inferior to Google's throughput, and now it had a practical way to ride Big G's coattails for a change.

    Source: http://www.fool.com/investing/general/2008/11/05/death-to-goohoo.aspx
     
    Lordo, Nov 6, 2008 IP
  2. config_error

    config_error Well-Known Member

    Messages:
    1,719
    Likes Received:
    18
    Best Answers:
    0
    Trophy Points:
    130
    #2
    good thing yahoo will not use adsense..
     
    config_error, Nov 6, 2008 IP
  3. AndrewMaclean

    AndrewMaclean Peon

    Messages:
    290
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #3
    If Yahoo! would use AdSense, Google will be out of money. I think Yahoo can make a million/month using Adsense
     
    AndrewMaclean, Nov 6, 2008 IP
  4. Surf_Dude

    Surf_Dude Peon

    Messages:
    955
    Likes Received:
    62
    Best Answers:
    0
    Trophy Points:
    0
    #4
    I had high hopes for the deal. I have been with both AdSense and YPN for years.

    YPN has provided LESS that 10% of the CTR of AdSense. So, only my worst performing pages on AdSense got switched over to YPN. But, if AdSense were to select the ads that showed up on YPN, then YPN would be a totally different animal.

    But, alas, my hopes have been dashed. There is no more hope for YPN. If MSN buys Yahoo, things will only get worse - M$ is the King of Cluelessness.

    Moral of the story: Hope will get you nowhere. Don't wait for anything. ACT NOW, for whatever is in your best interest.
    AdSense is the King, and they are going to stay the King, for the foreseeable future.
    You should have a very good reason to use any other CPC program, other than AdSense.
    .
    .
     
    Surf_Dude, Nov 6, 2008 IP
  5. SEOTherapy

    SEOTherapy Banned

    Messages:
    698
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #5
    I guess it's time to move on for Yahoo and concentrate on other things. :) Let Google do what they can do best.
     
    SEOTherapy, Nov 6, 2008 IP
  6. StarBucksCoffee

    StarBucksCoffee Peon

    Messages:
    119
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Yahoo is knocking again to Microsoft... :confused:
     
    StarBucksCoffee, Nov 6, 2008 IP
  7. leospeak

    leospeak Peon

    Messages:
    28
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    I want a descent alternative to Adsense, go Microsoft/Yahoo, create something to dent Google's dominance, competition is good!
     
    leospeak, Nov 6, 2008 IP
  8. Lordo

    Lordo Well-Known Member

    Messages:
    2,082
    Likes Received:
    58
    Best Answers:
    0
    Trophy Points:
    190
    #8
    Exactly! And they do not lack budget!
     
    Lordo, Nov 7, 2008 IP
  9. profire

    profire Well-Known Member

    Messages:
    198
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    103
    #9
    Google is running is circles for years now. They clearly have no exit strategy from Google competition
     
    profire, Nov 7, 2008 IP