Hello , newbie here... When using Google Keywords Tool what are the aspects for better keyword to my case? Should I go with the "Approx Avg Search Volume" and use the ones more used or the ones with less "Advertiser Competition" ? Please advise.
Advertiser competition only distinguishes which keywords maybe profitable if you were to do PPC or be directly selling a product related to the keyword. In the case of keyword research for SEO of a website you want to be looking at the average monthly search views. After you find a keyword with a decent amount of monthly search views (for a small site over 1,000) then copy and paste the keyword to Google to find how many search results the keyword has.