I've been told so many times how googles own keyword tool used to derive adsense phrases can be utilised for free, as in keyword research heaven free. Now, i need some help with how this information can be used if that's ok. After much consultation from web masters on the net, i can only get so far before the dollar sign stops me and i have to pay for further advice. So, i,m under the impression that i type in the keyword phrases, select to exact and seek mid competition value phrases. So my dilemma is checking it in google organic search window, and what type of results is worth pursuing for the keyword to be optimised. Any help would be appreciated Thanks