Google Keyword Tool: Local Search Volume greater than Global Monthly Search Volume

Discussion in 'Keywords' started by coffee8760, Jan 25, 2010.

  1. #1
    A question about Google AdWords Keyword Tool:

    Some keywords showing Local Search Volume > Global Monthly Search Volume

    Any reason behind this?
     
    coffee8760, Jan 25, 2010 IP
  2. danjensen

    danjensen Peon

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    #2
    There are 2 reasons for this.

    The easiest reason for this is seasonality of the keyword.

    If you are doing a diet keyword in january its likely to get more searches than the monthly average.

    the second is if you are in a country that searches more than others. could generate more searches local than global
     
    danjensen, Jan 26, 2010 IP
  3. coffee8760

    coffee8760 Peon

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    #3
    Thank you.
     
    coffee8760, Jan 26, 2010 IP
  4. illianafrazer

    illianafrazer Well-Known Member

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    #4
    especially for travel, holiday sites .. you should go through several months of search results.
     
    illianafrazer, Jan 27, 2010 IP
  5. adjahar

    adjahar Peon

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    #5
    I think it has something to do with the popularity of the keyword. If a keyword is more popular in the US (default in Google Adwords Tool) than globally then it gives a larger search volume.
     
    adjahar, Oct 24, 2010 IP
  6. patidarvijay

    patidarvijay Peon

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    #6
    Hi
    i think the keywords are showing local monthly search more then Global monthly search because these keywords may be searched more and more locally (more popular locally) then searching globally (Less popular Globally) this only the reason behind this question.
     
    patidarvijay, Oct 27, 2010 IP
  7. bogartkick

    bogartkick Notable Member

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    #7
    I also notice myself that when I research specific keywords, it seems that local always have huge numbers than global. It really depends on the latest trends today and the topics or products being talked about by people in different areas.
     
    bogartkick, Oct 30, 2010 IP
  8. hahafish

    hahafish Greenhorn

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    #8
    I have never notice such things before. I think the answers are valuable.
     
    hahafish, Oct 30, 2010 IP