So for the past few weeks everytime I go to google keyword tool I've been seeing this message.. "In the coming months, the external Keyword Tool will no longer be available. To get keyword ideas, sign in to your AdWords account and try Keyword Planner." I'm a creature of habit so naturally I ignored this message for a couple weeks then curiousity got the better of me. Usually when theres a new product rollout theres generally some new features to go along with it (why else do a new rollout) I thought I should give the Keyword Planner a whirl and see what was new and see if any of these new features could give me an edge over the competition or save me time. After poking around for a bit and reading through the documentation about whats new in this version https://support.google.com/adwords/answer/3141229 I did discover some new features. One of the things I noticed was the multiply keywords function. This is a nice little tool for checking buying triggers or geo modifiers against a list of keywords without having to generate a list of each individual variation. (handy time saver) I guess what I want to know is how else people are using the new features... Any out of the box tips or ideas on how to take full advantage of these new features? Are there other new features that may not have been as obvious? Do you like the new layout? Anyone played with display planner? General thoughts about the new rollout?