Google keeps asking for more money..but title matches!

Discussion in 'Google AdWords' started by googlelite, May 24, 2007.

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  1. #1
    Hi All,

    I'm new to adwords, and have about 14 campaigns set up. Google keeps disabling my key words, asking for .10 more, than .20 more and one time even $5.00!!

    I understand that it's probably because I have lots of impressions, but very few -- if any clicks. But, my Title Phrase matches the key word perfectly--so I can't make it match anymore than it matches. It's the person's name!

    Any suggestions for me? and why that $5.00 jump? goodness!

    Thanks for any help !

    :confused:
     
    googlelite, May 24, 2007 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    GuyFromChicago, May 24, 2007 IP
  3. Huligan

    Huligan Peon

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    #3
    GuyFromChicago is right. To improve your quality score, you need to work on your pay per click ad copy and make your landing pages more relevant and useful to your visitors.

    Writing Your Pay Per Click Ads

    Creating A Landing Page

    Once you do this your click thru rate will improve and all of this will improve your quality score. Then your minimum bid will decrease and help with your PPC ad ranking. Good luck.
     
    Huligan, May 24, 2007 IP
  4. charlinks

    charlinks Guest

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    #4
    If your landing page is a redirect (such as referral link) will Google take into account the quality of the page it redirects to, or is it just going to consider bad quality since it is a redirect?
     
    charlinks, May 24, 2007 IP
  5. bigmarvloyal

    bigmarvloyal Active Member

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    #5
    Most likely, the reason for high click costs will be down to poor relevancy.

    In other words, the keywords you are bidding on are not relevant to your landing page(s)

    Hence the reason for making lots of seperate ad groups made up of common keywords and building seperate landing pages for each ad group.

    Also, if you are new to adwords I would advise you not to have 14 campaigns running. I would advise to start out with just one until you can make it profitable and then move on.

    Cheers

    Stewart
     
    bigmarvloyal, May 24, 2007 IP
  6. Huligan

    Huligan Peon

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    #6
    I think a redirect on your landing page may be a violation of Google's policies. If not, then it's very likely it's a contributing factor for a poor quality score.
     
    Huligan, May 24, 2007 IP
  7. charlinks

    charlinks Guest

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    #7
    Can anyone confirm that? I see a lot of Google ads linking to a redirecting URL.
     
    charlinks, May 25, 2007 IP
  8. Huligan

    Huligan Peon

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    #8
    I looked it up and a URL redirect is not a violation of Google's editorial guidelines. However, the browser's Back button must work. This means when the user clicks the Back button they have to go back to the ad they clicked. If you don't have your redirect set up properly then when a visitor clicks the Back button, they will hit your redirect page and will be senting back to the page they are trying to leave. This means the user would have to quickly click the Back button twice in a row to return to the ad.

    https://adwords.google.com/select/guidelines.html
     
    Huligan, May 27, 2007 IP