Google is updating it's SERPS !! and I can see very big moves! I also saw an increse of number of backlinks for my website! Also if I am running site:command I see more pages indexed! This is grate!!!!!! The DNS where updating to some new databases like : 72.14.207.99
Well I was also checking my competitors + my clients stats! they where some really big moves! like an average for +/- 5-30 possitions!!!
that is because your DNS server didn't updated!!!! Compare results by using this : http://72.14.207.99 this is one of the new google dataceneter as reported with this DNS tool ! http://www.dnsstuff.com/tools/lookup.ch?name=google.com&type=A Most of my friends from Europe, can see the updates by directly accessing www.google.com , others can't!!!! Also if you use the NiCheBot.com SERP tool , you will find that it's using the new datacenters ! thanks a lot! you may check that on this new servers: --- new backlinks exports --- more pages reported when you do the site:command ---some cached updated!!! did you all noticed that goolge didn't made a cache update, for the old data centers, in the past 1-2 weeks!? I did! And I was asking myself why ! Now I understand why ...
Actualy google allready update it's new datacenters 1-2 ago! Now it's all about your ISP! They must to update theyre DNS servers so that it will redirects you to the correct (new) google datacenters, when you are entering www.google.com into your web brwoser
Google SERPs change every day, sometimes with some pretty big swings. I've seen big swings this week, too. Nothing new. They are all coming back to the recent average SERPs results.