Hi, I just want to share some of the facts which I have learnt these years about the SEO and Optimization. One think what I can say is Google is more intelligent then what we think in ranking your sites. I will be posting frequently in the coming posts. That may help new SEO's to learn easily. In my first post I am writing about the PR Punishment by Google. All my posts will be based on Google search engine. Don't get penalized This is from my experience. When it comes to selling links in your website, google is very strict and if they found out, it is sure they will be punishing you. Here punishing is reducing your PR. But it doesn't affect your SERP since the SERP is calculated on many other equations. Toolbar PR is very important for you to market your site. Some people argue that toolbar PR is not so important but I could see still people are giving importance for that. I can give you few points on placing the external links in your site: Reduce the number of external links that will increase your PR leakage. Don't give external links if it is not related to your niche. This is one easy way for google to find the Link forms. Give external links if it is more related to your niche, that will help your PR. If you have BLOG, then don't add more links on the side bar. Always keep checking your forums and blog comments if there is spam posts. It is always good if you approve the comments for your blog. In the case of forums you have to delete all the spams otherwise it will be indexed in google and more chance for degrade your site from the search engines. Don't allow any malware to be installed in your site. It happened to me few weeks back, when google detected malware from my site it started banning all the pages in my site and issues warning to users. Don't copy the content from other sites. Please always try to write the original content. (http://www.stopbadware.org/)
That's the good advice! Short term hacks and cheats might get you traffic, but it's a horrible long term strategy. Read as much as you can from google themselves for hints on ethical optimization.
You are not suppose to add more external links which is not related to niche. For example you will add external links in the article only if it is related. There will be more links only you are selling links. That is what I am trying to advice here.
Very True Krishna. We've to be aware of your suggestions before promoting a website. It would be always an added advantage, if we could build the link backs from the relevant website with PR higher than our website. Also, checking the Forum and blog posts on a regular basis would be of help to avoid the degradation of our website in search engines.
Who really cares in the first place Besides spam definitions are very much the same for all search engines.