With the new Google interface and the addition of "Instant", how will this directly affect in a positive/negative way to their ppc adds revenew generating system??
not sure.. but i don't think it affect that much negatively..coz' the purpose of it is mainly for fast searching..
Have you ever thought that google might want to show more ads while you typing. In that way it can raise the advertisment's appearing time! I think it has to do with somekind of google ads promotion.
Don't like much Google Instant but as I read it doesn't have any impact on ads but it might have a bit on search and clicks - less people might click or write long tails.
I have done a test. I tried to write the long tail that I had to my mind and tried to read the result while I was typing. It can't be done. If you to right "buy gold watches on france" then you will right the whole sentence and then read the results. I think we don't have to fear instant google.
This enables more results and options for searchers because as searcher type, results changes accordingly. SEOs should make their content more dynamic in content so the site will rank in many terms, hence better chance to get traffic.