I have tried to understand how insight for search works and have not figured it out yet. I do not get the averages on charting and have read everything I can find on this topic. They say the chart is from 0-100 meaning what? Can I figure out the amount of searches from this number? With this tool I search a keyword for my area and it comes back for example 54. So does this mean only 54 people are searching for this term? Is it it as It states divided by 100? If its divided by 100 then the total searches would be 5400? Is this even close? HELP
it will never give you an exact figure the best way to use insights is to use a baseline keyword that you know gets millions of hits. then put that in the search box alongside 4 of your keywords. then you kind of judge which one of your 4 keywords has the most search traffic thats what i do, after a bit of time, you can have 4 killer keywords with hardly any search competition
It doesn't return search numbers - you need google adwords tool for that. It returns figures on a comparative scale. The top figure is always 100, that's what they call the peak, the othe data - trends for that keyword, or comparing it to another keyword, is based on that. To further confuse matters, data from different regions is 'normalised' so that the trends can be ascertained on a level playing field - see here - http://www.google.com/support/insights/bin/bin/answer.py?answer=87284&topic=13975 Again - the tool is for looking at trends in search - not search volumes. (I used it recently to tell an advertiser when people in different regions started looking for recipes for Chirstmas food and when that peaked - that's the sort of thing it's useful for)
"The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100. Each point on the graph is divided by the highest point, or 100." http://www.google.com/support/insights/bin/answer.py?hl=en&answer=87285
This is great information! I've been trying to figure out how to use Google Insight as well. Many thanks!