On 02 Jan 2008, i wrote a short article on the example of making use of Google hottest trend : http://www.ezbusinessneeds.com/view-web-book.php?record=60&cat=se Today, our site has been receiving good traffic from this term : "flat belly diet updates" which is included in the article because it was the hottest term 10 days ago. Now, our site is ranked on the second page which is receiving good traffic from Google. Although it is not a lot of natural traffic but if we make use of 10 of the hottest terms that is related to our site, we will be receiving 10 times extra natural traffic which is more likely to convert. Use this tool to find Google trends of a keyword : http://www.ezbusinessneeds.com/google-trends.php