As you may know that Google has launhed few more options to Manage its SERPs under the link called Show options on the top of the SERPs. The option for Reviews under "Show Options" will present you the reveiws for your query but my question to Google is that how one can cross check the reviews posted by somebody on the websites? As these are not proofread reviews lying on the different websites where anybody can post for any product or company so how you can be assured that the reviews posted by the person are true.