There are tricks and things we can do to minimize the CPC (cost /click) And get a good ROI but we need to know how to do that like any other things in life, you need to trial and error on your own till you start believing it.
What I meant is that in certain cases you can actually get clicks on 1 or two cents bids. I also get subscribers for one cent to my list. This works for me because: 1. Wide target-the product Appeals to most Countries 2. Google allows bids of one or two cents but cannot do it with Yahoo. 3. keywords are in the thousands The down side is that some 97% of clicks come form content sites (lower quality then from searches) But even so when the clicks are that cheap I figured I am still paying only about 11 cents for a subscriber. Not yet sure about the conversion rate from subscriber to sales as this campaign is relatively new.