I am still learning my around google adwords but thought I could pay for my site to show when someone searches 'Baking Forum'. Google wants £5.45 a click if I want to be listed on the first page. Bing is 0.09p. Obviously i did no go for it. Anyone else finding google is out pricing themselves?
Google = $$$$$$$ that is the unfortunate fact, most people search on google and your keyword is competitive. maybe you could try SEO to get your website high on the natural listings?
Sounds like a highly saturated niche with a very unfitting, low qs site. What's the QS you got for that keyword?