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Google giving click fraud stats to advertisers

Discussion in 'Google AdWords' started by mad4, Jul 26, 2006.

  1. #1
    Via ZDNet

    Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it's set to make to its AdWords system late Tuesday.

    Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google.
    SEMrush
    This opens a can of worms..........
     
    mad4, Jul 26, 2006 IP
    SEMrush
  2. Bondat

    Bondat Peon

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    #2
    Transparency will keep Google adsense alive!
     
    Bondat, Jul 26, 2006 IP
  3. mad4

    mad4 Peon

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    #3
    As I understand it its not just Adsense, its the Adwords ads as well. You will be able to see if loads of your competitors are clicking on your adverts.
     
    mad4, Jul 26, 2006 IP
  4. Bondat

    Bondat Peon

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    #4
    Trust is the primary concern by Google here. They're known for it few years back. So they still want to maintain that trust from millions internet users around the world.
     
    Bondat, Jul 26, 2006 IP
  5. mad4

    mad4 Peon

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    #5
    mad4, Jul 26, 2006 IP
  6. Art

    Art Peon

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    #6
    Holy hell, about time. Now all they have to do is put diminished serving of ads to the same IP + cookie AND automatic flagging of AdWords publishers who overclick competitor ads in their niches :mad:
     
    Art, Jul 26, 2006 IP
  7. mad4

    mad4 Peon

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    #7
    Here is a screenshot. Its Adwords rather than Adsense so I hope this doesn't break any TOS..........
     

    Attached Files:

    mad4, Jul 26, 2006 IP
  8. Bondat

    Bondat Peon

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    #8
    So this is yours?
    :D:D
     
    Bondat, Jul 26, 2006 IP
  9. mad4

    mad4 Peon

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    #9
    Its a campaign I manage but the site isn't mine.
     
    mad4, Jul 26, 2006 IP
  10. Blogmaster

    Blogmaster Blood Type Dating Affiliate Manager

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    #10
    I agree, being secretive would do the opposite.
     
    Blogmaster, Jul 26, 2006 IP
  11. mad4

    mad4 Peon

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    #11
    Has anyone got any other stats on this? Mine appear to be as I would expect, has anybody got a really high number of invalid clicks?
     
    mad4, Jul 26, 2006 IP
  12. Black_Hand

    Black_Hand Peon

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    #12
    i have paused my current campaign ! because im loosing money...and i dont have anything solid to sell actually...so its jus a waste rite now....

    But i love adwards.
     
    Black_Hand, Jul 26, 2006 IP
  13. qwestcommunications

    qwestcommunications Notable Member

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  14. Jarodboy

    Jarodboy Prominent Member

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    #14
    Can't see the news, not registered...
     
    Jarodboy, Jul 26, 2006 IP
  15. Endurer

    Endurer Well-Known Member

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    #15
    Interesting move, part of the awakening on $90mil settlement case. I sincerely hope that Google will take steps to protect it's publishers as well by notifying them with the offending IP's.
     
    Endurer, Jul 26, 2006 IP
  16. Bundy

    Bundy Active Member

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    #16
    5.59% Invalid Clicks Rate
    Mobile field
     
    Bundy, Jul 26, 2006 IP
  17. marcel

    marcel Well-Known Member

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    #17
    this is a real surprise... It will soon be possible to generate fraud reports per industry.
     
    marcel, Jul 26, 2006 IP
  18. neforum

    neforum Active Member

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    #18
    That is good news. If Google just ignored invalid clicks rather than banning publishers it would also be a step forward IMHO.
     
    neforum, Jul 26, 2006 IP
  19. PinoyIto

    PinoyIto Notable Member

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    #19
    This is really cool, and I guess will attract more advertiser because of the transparency. How I wish they also include a report of invalid clicks in adsense, so that publishers can monitor where invalid click came from.
     
    PinoyIto, Jul 26, 2006 IP
  20. Richie_Ni

    Richie_Ni Illustrious Member

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    #20
    yea,they started notifying long time ago
     
    Richie_Ni, Jul 26, 2006 IP