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Google Gets Game

Discussion in 'Google' started by eng152, Oct 9, 2008.

  1. #1
    More than a year in the works, Google finally launched its in-game advertising platform Wednesday. Called AdSense for Games, the platform will offer advertisers access to millions of Web-based Flash games.

    The in-game advertising market is small. The games industry scored only $1 billion from advertising and subscriptions in 2007, according to research firm Parks Associates. Google's (nasdaq: GOOG - news - people ) entry is expected to make it explode.

    "Google is helping to validate the space," says Jameson Hsu, chief executive of in-game ad network Mochi Media. "They're going out and evangelizing and building developer relationships."

    Mochi Media, which serves in-game ads to 60 million people, is granting Google access to its inventory across 5,000 games as part of the Internet giant's European launch of AdSense for Games.

    Google's new ad platform, which grew out of its 2007 acquisition of Adscape Media, has operated in beta since early 2008. Game developers like Konami, Playfish and Zynga participated in the beta, but now other developers and publishers will also be able to apply to the program. The most prevalent ads throughout the company's beta test were short video spots from Esurance, but the network will also provide contextual and text ads.

    With AdSense for Games, advertisers can target campaigns based on keywords, genres or even specific games. Revenue, based on cost-per-impression or cost-per-click metrics, is split between Google and developers. Inventory is filled via auctions where advertisers bid on placement.
    SEMrush
    AdSense for Games is "an extension of the Google content network that allows advertisers to very easily gain access to in-game inventory," says Sebastien de Halleux, chief operating officer at social games developer Playfish. "In the past that's been very difficult to do and the inventory has been relatively restrictive."

    De Halleux, whose company has been involved with AdSense for Games since its early stages, says Google's platform appealed to Playfish because social games scale quickly and Google has a large ad sales team.

    He is also expecting a boom in in-game ad buying thanks to Google. Advertisers will now be drawn to the social games space as a way to explore in-game advertising. More savvy media buyers will simply integrate games into their online video buys, de Halleux says.

    The Flash game development community should get a boost from Adsense for Games, but a few developers have already started making money. "One kid bought a car," says Hsu, referring to a developer who supports himself on in-game ad revenues. Adds Hsu: "Hopefully, someone will now buy a home one day."
     
    eng152, Oct 9, 2008 IP
    SEMrush
  2. MikePrice

    MikePrice Well-Known Member

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    #2
    Nice info, but I found it here exactly. Anyway, I don't understand, will you give me the point.
     
    MikePrice, Oct 10, 2008 IP
  3. Kaabi

    Kaabi Well-Known Member

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    #3
    This is a great idea by Google. They seem to be one of the few companies who is doing well, although their stock price has dropped dramatically (it used to be over 400, now it is low 300s).
     
    Kaabi, Oct 10, 2008 IP
    eng152 likes this.
  4. flatrox

    flatrox Banned

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    #4
    i appreciate google new things, i belive great quality in google product
     
    flatrox, Oct 10, 2008 IP
  5. princet

    princet Peon

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    #5
    Oh swell, now we get in game advertising as well.
    You are just about to slay the final monster, when the game stops for and advertising brake ;)
     
    princet, Oct 10, 2008 IP
  6. eng152

    eng152 Banned

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    #6
    yes this will be nice in adsense
     
    eng152, Oct 10, 2008 IP
  7. lycos

    lycos Well-Known Member

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    #7
    That will only benefit those with gaming sites and even then the requirement is pretty strict. And also I heard it's only available for UK users.
     
    lycos, Oct 10, 2008 IP
  8. mxyzplk

    mxyzplk Active Member

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    #8
    owh great thanks for the info, is it only for UK users? I guess it is... its not available for me...
     
    mxyzplk, Oct 11, 2008 IP
  9. www.buxincome.com

    www.buxincome.com Guest

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    #9
    Wow, ok this opens up a lot of opportunity if used correctly.
     
    www.buxincome.com, Oct 11, 2008 IP
  10. eng152

    eng152 Banned

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    #10
    oh! I thnk it like a beta version:rolleyes:
     
    eng152, Oct 11, 2008 IP
  11. ceweqsakti

    ceweqsakti Banned

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    #11
    wow great info
    Google game
    still beta version
     
    ceweqsakti, Oct 11, 2008 IP
  12. gsv13

    gsv13 Well-Known Member

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    #12
    whats the min req?
     
    gsv13, Oct 11, 2008 IP
  13. Heather48DD

    Heather48DD Guest

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    #13
    Nice info , good post
     
    Heather48DD, Oct 11, 2008 IP
  14. harrysmith

    harrysmith Well-Known Member

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    #14

    Current Requirements for getting Google Game Adsense account :

    1. Game plays: Minimum 500,000 per day
    2. Game types: Web-based Flash only
    3. Integration: Must be technically capable of SDK integration
    4. Traffic source: Must be 80% US & UK Traffic
    5. Content: Family safe and targeted at users age 13 and up
    6. Distribution: Must be able to report embed destination and have control over where games are distributed

    ahhh...seems its difficult to get in Google Game ;)

    ref ... https://services.google.com/events/adsense_games
     
    harrysmith, Oct 11, 2008 IP
    eng152 likes this.
  15. eng152

    eng152 Banned

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    #15
    Yes, thanks for the comment here. that was a news from another web site.
     
    eng152, Oct 13, 2008 IP
  16. dmitrybb

    dmitrybb Peon

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    #16
    Nice idea, what else u can expect from google =)
     
    dmitrybb, Oct 14, 2008 IP