1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Google gains search share, widens lead on Yahoo

Discussion in 'Google' started by mehbooba, Mar 29, 2006.

  1. #1
    NEW YORK (Reuters) - Web search leader Google Inc. gained an additional 6 percentage points of the U.S. search market based on total queries, widening its lead last month against Yahoo Inc. and Microsoft Corp.'s MSN, according to data released on Tuesday.

    Google's share of the search market rose to 42.3 percent in February from 36.3 percent a year earlier, according to data provided by tracking firm ComScore.

    Searches on Yahoo Internet sites represented 27.6 percent of the market, down from 31.1 percent a year earlier, while queries on MSN fell to 13.5 percent from 16.3 percent.

    IAC/InterActiveCorp.'s Ask.com was the only other search engine to gain share, to 6 percent of the market from 5.3 percent a year earlier.

    Industry analysts picked up on the data, citing it as a strong sign for Google in its rivalry for advertising revenue. An overall 11 percent increase in total search queries for the month also bodes well for the sector, they said.

    "We expect Google's increased market share in search queries, and better monetization of queries to lead to increased share of ad dollars relative to its competitors" in the first half of 2006, Merrill Lynch analysts Justin Post and Lauren Rich Fine wrote in a research note on Tuesday.

    Merrill Lynch said Google also stood to gain in the coming months as its main competitors "struggle" to improve the technology and experience surrounding their search engines.

    Google could eventually capture a 70 percent market share, according to RBC Capital Markets analyst Jordan Rohan.

    "The question really comes down to how long it could take," Rohan wrote in a research report. He rates both Google and Yahoo shares at "outperform."

    At the same time, Rohan noted that market share data does not always correlate with the ability of companies like Google to generate revenue from Web searches.

    For example, Rohan noted that Google revenue rose 20 percent for the third quarter, even though the volume of searches on its site were down during the period.

    Google shares traded 1.4 percent higher on Tuesday at $374.77, Yahoo rose 1.5 percent to $31.93.
     
    mehbooba, Mar 29, 2006 IP
  2. Basoone

    Basoone Peon

    Messages:
    544
    Likes Received:
    18
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Tnx for the info..

    I wonder how yahoo and msn will keep up with G??
     
    Basoone, Mar 29, 2006 IP
  3. frankcow

    frankcow Well-Known Member

    Messages:
    4,862
    Likes Received:
    264
    Best Answers:
    0
    Trophy Points:
    180
    #3
    According to Comscore, February this year over last:
    Google rose to 42.3 percent, up from 36.3 percent

    Yahoo fell to 27.6 percent, from 31.1 percent
    MSN fell to 13.5 percent from 16.3 percent
    AOL fell to 8 percent from 8.9 percent.

    Ask.com rose to 6 percent from 5.3 percent

    Analysts are predicting that Google will reach 70%. Any thoughts on the matter?
     
    frankcow, Mar 29, 2006 IP
  4. Mark Wegener

    Mark Wegener Peon

    Messages:
    9
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #4
    are those worldwide market shares or regional?
     
    Mark Wegener, Mar 29, 2006 IP
  5. frankcow

    frankcow Well-Known Member

    Messages:
    4,862
    Likes Received:
    264
    Best Answers:
    0
    Trophy Points:
    180
    #5
    I believe ComScore only measures U.S. market share, no?
     
    frankcow, Mar 29, 2006 IP
  6. Notting

    Notting Notable Member

    Messages:
    3,207
    Likes Received:
    335
    Best Answers:
    0
    Trophy Points:
    230
    #6
    Ask is definately going to get a bigger share if the marketing push here in the UK is being replicated elsewhere in the world. Dont think any of the other SEs are marketing using the TV in the UK.

    Ask' ads (on the TV) are quite cool....i think i might start using ask.com! (J/K)

    However def time to start working out strats for ask.com as one of my sites (though perfect for google!) is no where to be seen in Ask.

    Notting
     
    Notting, Mar 29, 2006 IP
  7. Calivad

    Calivad Peon

    Messages:
    77
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #7
    This data is only for US. Most countries have Google more market share. In Europe Google has about 60% with some cases as for example UK (74%) or Spain (88%)...
     
    Calivad, Mar 29, 2006 IP
  8. Calivad

    Calivad Peon

    Messages:
    77
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #8
    At least in US you have more choices:
    In Europe Google has about 60% with some cases as for example UK (74%) or Spain (88%)...
     
    Calivad, Mar 29, 2006 IP
  9. mad4

    mad4 Peon

    Messages:
    6,989
    Likes Received:
    493
    Best Answers:
    0
    Trophy Points:
    0
    #9
    I posted the UK stats here yesterday. Google rocks over here :)
     
    mad4, Mar 29, 2006 IP
  10. ferret77

    ferret77 Heretic

    Messages:
    5,276
    Likes Received:
    230
    Best Answers:
    0
    Trophy Points:
    0
    #10
    that sucks, I'm so tired of google
     
    ferret77, Mar 29, 2006 IP
  11. frankcow

    frankcow Well-Known Member

    Messages:
    4,862
    Likes Received:
    264
    Best Answers:
    0
    Trophy Points:
    180
    #11
    is there anywhere to find aggregate data that shows global market share?
     
    frankcow, Mar 29, 2006 IP
  12. mehbooba

    mehbooba Peon

    Messages:
    260
    Likes Received:
    11
    Best Answers:
    0
    Trophy Points:
    0
    #12
    "At least in US you have more choices"

    ???... sorry what do you mean ? search engines are web based...so by definition international.. so what choice is available in the US is available in Europe. If the vast majority of people use google as opposed to other search engines... then that's hardly google's fault.
     
    mehbooba, Mar 29, 2006 IP
  13. Calivad

    Calivad Peon

    Messages:
    77
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #13
    No, for the UK, yes, but for non-english countries I would say is not that easy. Search engines uses geo data to give you results. What wold happen if you make a search at Google and only get jappanish websites? No, Google also is delivering the better he can, but for non-english countries the local versions are not very good.
     
    Calivad, Mar 29, 2006 IP
  14. nsusa

    nsusa Peon

    Messages:
    858
    Likes Received:
    27
    Best Answers:
    0
    Trophy Points:
    0
    #14
    70% for Google? Even more important to follow their rules. Not sure if that is really good though. 70% would remove a lot of freedom and choice for anyone working on the Internet to make a living.

    Christoph
     
    nsusa, Mar 29, 2006 IP
  15. RogueDirectory

    RogueDirectory Peon

    Messages:
    39
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #15
    I to fear Googles dominance on search -

    hopefully ASK can make some strong headways and eat into Googles market share -

    Yahoos new redesign does not look like it will be contributing much to their share - possibly it was a knee jerk reaction to the news that they lost share -

    any info on where AOL search is? People still using 56k modems?

    Rogue
     
    RogueDirectory, Mar 31, 2006 IP