Hi I have just checked adwords and some of my keywords are coming up as needing £2.50 per click or to increase quality to activate. What can I do to lower this as my services are primarily free and £2.50 a click is way over the odds :-( Google is screwing me from every direction today..grr
your landing page needs to be relevant to your KW and be "non spammy". Also...in addition that your LP has to be relevant to the KW in the ads your LP must adhere to certain google standards: Proper privacy policy, contact us, Terms of service As well as user-friendly navigation....eg. a potential customer needs to be able to purchase an advertized product in two clicks maximum. If you do all this your quality score should go down. Whats your quality score anyway ? In Adwords you have the option to show this.