Google Falls to Six-Month Low as Internet Ads Slow

Sept. 10 (Bloomberg) -- Google Inc., the most-used Web search engine, fell to the lowest in six months in Nasdaq trading after Time Warner Inc. said some Internet-ad sales are slowing.

Google dropped $4.50 to $414.16 at 4 p.m. New York time in Nasdaq Stock Market trading, the lowest since March 10. The shares have slumped 40 percent this year.

Waning growth at the AOL network, which buys and sells ads on third-party Web sites, may hamper Time Warner in meeting sales goals for the rest of the year, Chief Financial Officer John Martin said at a conference today. AOL, which has a partnership with Google, has seen some ad cancellations and is less confident about a recovery in the second half, he said.

Google Chief Executive Officer Eric Schmidt said in July that the search engine, the biggest seller of online ads, faces a more challenging economic environment. EMarketer Inc., a researcher in New York, said last month that spending on Internet ads will be lower than first predicted this year and next.

 

Ouch. Bad news for all Adsense publishers BUT good news for advertisers: this is the time to do some Adwords.

 

How funny, yesterday was my best adsense day ever...

 

400 a share is still high IMO

 

I think google needs new business model something refreshing.

 

I guess the toll on slowing economy and less demand for products due to the soaring oil price has affected internet spending as well. There's no run away...

 

Google has a lot of growth left in the business. They are launching satellites now so who knows what future genius moves those egg heads have!

 

This may prove to be bad news for publishers on a widescale level, but there really are simple steps that all of us can take to ensure we get the upmost potential from our adsense revenue.

Simply spending a few hours a week reviewing the most frequent sites which are being shown on your website through the Adsense network can prove very rewarding. Experiment with excluding the sites which appear regularly and record your results.

It's trial and error, but by adding and removing advertisers URL's from your filter you will quickly establish the high paying ads which are being displayed on your site.

 

The month of August was the worst of all, the CPC have dropped significantly. In July from one site I was earning about $ 150 and in August it dropped to less than $ 75.

Its bad for the advertisers and for those who solely depend on the adsense for their revenues.


Tehmina

 

I think Google shares have a long way to fall before they reach their true value.