Google has ended its advertising agreement with Yahoo that gave Yahoo the ability to use Google to provide ads on its Web sites--and those of its publisher partners-- sites) in the U.S. and Canada. “We realized that any cooperation between us would attract attention.†said David Drummond, Google chief legal officer, in a statement. “However, after four months of review, including discussions of various possible changes to the agreement, it's clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn't have been in the long-term interests of Google or our users, so we have decided to end the agreement.†In June, the two firms struck this deal whereby the world’s most popular search engines would sell keyword-triggered ads next to some of Yahoo’s search results. Under the agreement, Yahoo was slated to run ads supplied by Google's AdSense for Search and AdSense for Content services next to Yahoo's internally generated paid search and algorithmic search results, the company said. Yahoo can also run Google-supplied ads on non-search Yahoo Web properties, as well as on those of its partners.
Well, yes they are now following their individual separate routes once again and so we might hear some new news from MSN about Yahoo company again soon.