Anyone notice their eCPM today, mine has now plummeted to a low like last years earnings again. Google has now dropped some of there ecpm ad bids down now to 25 cents for a thousand impressions, which has made adsense earnings plummet again
Earnings go up and down. We often try to justify why. I suspect that dropping the minimum CPM is actually be good for quality Website. Why because Adwords campaigns will divert money they use to invest in keyword campaign into site-targeted campaigns. Which means more money for quality Websites, less money for splogs and search SPAM.
What is the difference between CPM and CTR? Sorry for the noob question but I'm just starting with google adsense (just got approved for an account).
Do you understand what the ecpm represents? Based on how you're wording your post I think you're confused. eCPM and CPM are not the same thing.
CPM= cost per thousand CTR = click through ratio Do yourself a huge favor and go read the Adsense TOS and info about the program that Google makes available until you're chanting it in your sleep
hehe, knowing it inside and out will save you from having to make the the dreaded "my account is banned and I don't know why" post some day
Google now allows bids as low as 25 cents for cpm ad campaigns (1,000 impressions), thus the payouts for eCPM for adsense is a lot lower also. Making adsense earnings lower. That's all I am saying.......
From Here: Unless people are running site targeted ads on your site it won't impact you at all. Just becuase the min. is .25 doesn't mean that will get you a single impression either. Try running a cpm campaign on DP for .25/cpm - I let one sit for a week and never got a single impression.