Heck of a post by Dave Naylor http://www.davidnaylor.co.uk/matt-cutts-on-widget-links.html Google has dofollow links all over its widgets, yet they want to come out and tell widget makers to play by a different set of rules. Could it be that widget makers are popular because people want to use them?
This isn't something new. Google is not following their rulles for a long time for many of their existing products.
Google has always been greedy with their product and contents. but its but obvious that whatever rule i will make i am not going to follow for my site because ultimately i have to do my own marketing also. have you ever made group on facebook there you can pin your post which stays at the top of the page this authority is only to group admin so this it works.
Matt Cutts: Does that mean we aren't editorially choosing to link to Google Maps when we embed it on a page? Or we aren't editorially choosing to link to Youtube when we embed that widget on our page? Seems Google Maps ranks #1 for View Large Map. Why is that? Shouldn't maps be penalized for spamming this anchor text just like Google is penalizing other non-Google apps? Seems rather ludicrous to me. Sad to see this, and seems like something to please stockholders, not to provide better results, because Google Apps do well, and the competition gets penalized.
Look at what happened with Google's blogger a few years back. They started doing mass deletions of any and all make money type blogs, except for those that just had AdSense on them. Google's number 1 priority is to make money for Google and that's the one rule they follow.
Google's number one rule is "all the market share are belong to us." It wants no competition when it comes to reaping the benefits from popular things on the web. "The rules" are devised to define anybody else doing something as being actual or potential "spammers," but when Google does so, it's defined as "enhancing the user experience."
Its true.Most of the free WP themes have links in theyr footer that if you try to remove them it messes up the code and the theme will just look weird.I think thats what he was talking about there.I myself had used alot of this themes.Cheers!
So it is an editorial choice if you want to use a theme that requires a backlink. That is a choice of the person selecting the theme. If a particular theme is chosen often, that is a signal that theme is more popular. The same logic would apply to someone choosing to embed Google Maps over Bing Maps, or Vimeo over YouTube.
Google bans Adsense acc if it finds a single image on your website that it thinks is not owned by you but on its "google image" page it has all the images belonging to other websites on its server. - DOUBLE STANDARDS
But rules should be for all, and if you are implementing a rule, you should clearly state all the things....