What is everyone's experience with moving up in the SERPs? Do you find once you move up you then move back down and so on? I see a pattern with my key words and I assume it is the typical google dance? I move up a few, back down for a few and then back up permanently for a while. What is it like for others?
It all depends on how good is your link building and SEO done. Ofcourse google do have updates and come up with lot of changes in their algorithm, however I dont think there is ANY GOOGLE DANCE in here. I think the main reason of your site going down or going up in SERPs, is nothing but your site's link building process. Some of the backlinks which you have created for your site will have low quality and some would rise as per the updates done by google. It should be based on all these factors together, that any site's SERPs fluctuate Hope this helps !!!!
This is because of updates in Google. To overcome this situation you need to improve quality back links for your website. Websites having high quality back links are less effected by these updates.