Just wanted to know if there was a Google dance or so. 4 of the websites that I do SEO for has suffered drastically. All four of them have different geography however they belong to the same genre. There were some core keywords that were ranking in top 5 positions consistently for 4 consecutive months, this week which I find has been pushed down to the next page. Any reasons why this could happen. I also conducted a penalty check, & found that none of the websites were banned. Please help me get over with this...
Google does not dance anymore and has not danced for over a year. A Google dance is a term referring to the way Google used to update their SERP results, every 4 – 6 weeks. There was usually a massive change in the search results and the search results were generally unstable. Now Google uses a continuously updating pattern so the results shown by Google are much more stable than they once were.