I was bored and flicking through the channels and noticed a new channel that has appeared recently... it lists a show every 30mins or so called Google Current and it is basically a 5 min show about some trends. It listed the top 7 search terms and looks like it is kinda like an infomercial for branding google... it is the first time I seen it appear on UK TV and looks like it is Google breaking into traditional media in the UK. I am not sure what is planned with it (and it is likely already something familiar to USA people), it is obviously not going to give away any secrets, but may be useful the odd time.