Google content network - what is quality ?

Discussion in 'Google AdWords' started by amstrad, May 27, 2009.

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  1. #1
    CPC in google.com is very high.
    But I can display ADS also in content network.
    But what is conversion level from "normal" websites ?
    CPC will be low, but quality ?
     
    amstrad, May 27, 2009 IP
  2. hbl

    hbl Well-Known Member

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    #2
    I make heavy use of negative keywords to keep out some of the lowest-value traffic from the search/content networks.
     
    hbl, May 27, 2009 IP
  3. jjyy2006

    jjyy2006 Peon

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    #3
    content network have a lot fraud click you need test to find out which website bring profit to you .
     
    jjyy2006, May 27, 2009 IP
  4. JHardy_WV

    JHardy_WV Peon

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    #4
    The quality is very low - you'll get low cpc, but very low ctr and low conversion rates in most cases. The content network has its own quality score though, so a low CTR on this won't affect your 'main' QS. Having said that, I generally don't use the content network
     
    JHardy_WV, May 28, 2009 IP
  5. MoneyHungry1

    MoneyHungry1 Peon

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    #5
    To be honest, it is much more effective to target your audience when using google adwords. This will allow you to place your ads exactly where you want them to be and will increase the success of your ppc ads. I am part of a club that teaches the right ways to put up your ppc ads and get the most bang for your buck. If you want more information, don't be shy to shoot me a messege and I'd be glad to help you.

    -Feen
     
    MoneyHungry1, May 28, 2009 IP