I just (and probably all who use adsense) got this mail Greetings from Google! We're happy to announce that the Google content network now accepts display ads served from qualified third-party vendors. During this initial release, only ads in English are eligible, although we look forward to offering more options in the future. By accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users. If you're currently opted in to image ads, you're already able to receive third-party ads. If not, you can enable image ads to start receiving third-party ads immediately. (Learn how to enable image ads at https://www.google.com/adsense/support/bin/answer.py?answer=9741.) If you choose to allow third-party ads on your site, please update your privacy policy to inform your visitors that third-party vendors may serve ads on your site. Please also provide links to these vendor websites and inform your users that they may opt out of cookies (if the vendor offers this capability). For more information about updating your policies, visit https://www.google.com/adsense/support/bin/answer.py?answer=94150. You'll continue to have full control over which ads appear on your site with tools like competitive ad filtering and the Ad Review Center. Also, only advertisers with whom we have proven relationships and who've clearly demonstrated commitments to our quality standards may participate in this program. Our policies governing ad content and formatting remain unchanged. To learn more about third-party ads, please visit our blog post at http://adsense.blogspot.com/2008/05/introducing-third-party-ads-on-google.html and our FAQ at https://www.google.com/adsense/support/bin/topic.py?topic=14535. If you have any questions or feedback, feel free to contact us at . Sincerely, The Google AdSense Team Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043
Is this a good thing or a bad thing, will we be seeing more revenue or less revenue. I think that if we get more advertisers it just means higher bids so more cash for publishers... anyone have any thoughts?
What do third party ads actually mean ? Ads are supposed to be third party as they are ads created by advertisers not Google, or are they joining with a different network or something? I really don't have a clue, maybe they will be showing non Adwords ads or something.
i think thats it. probably other network will use google technology and show ads through google network. probably will be more money because they will be more concurent ads for every niche...
And it requires you to be using image ads apparently...and I refuse to use those since none are relevant.