According to google they last cached my site on NOV 30 and it would make sense as since then I haven't had my rank change much despite a lot of links being built. My question is if google crawl and update the ranking my site do they do it for each keyword systematically or for my site as a whole? For Example: If I target the keyword 'Blue Shoes' but I also have pages titled 'red shows' could the serps for blue shoes change the position of my site on a different say from the term 'red shoes'. So I guess in short my question is do the serps update based on keyword searches (all sites indexed which are relevant to each term) or sites individually (the serps are constantly changing as sites are being crawled). If anyone can shed some light on this or hit me wit some knowledge I'd be grateful. danku
Google update Cache and Page Rank individually, Not the whole site. It will be clear to you if you check the scrolling date-time of all the pages of your site and you match the date-time of the scrolling of the pages. May be the Update takes place at same time but it is not necessary. Best of Luck
Crawling and ranking are 2 different things. Caching is another different thing and has no impact over ranking and crawling. You are able to disable caching of your pages with "robots" meta tag. Caching or crawling date doesn't give an idea on ranking update date. Ranking update is not something that depends on your site. It's a data processing done by a SE. Ranking update frequency mostly depends on search volume. If a SERP is displayed frequently, that SERP is updated frequently. Ranking update doesn't depend on sites including your sites. Yes and no. It depends on how many internal pages are related to a different keyword and strength of those pages compared to your home page (assuming "Blue Shoes" is for your homepage and "Red shoes" is for your internal pages) In your example, since "shoes" is constant for all your pages, your pages are targeted to "shoes" rather than "Red shoes" and "Blue shoes". SE's will assume your site is related to "shoes" and will try to display it when someone searches "shoes". But "shoes" is a more competitive keyword than "something shoes" and your site will not rank better for "shoes" than "red / blue shoes" I answered it above. Ranking update frequency is determined by search volume. Crawling frequency depends on strength of a page.