Google Buys DoubleClick, Announces Penalties for Non-Google Advertising

Discussion in 'AdSense' started by hellopc, Apr 28, 2007.

  1. #1
    From Here

    In a one-two punch sending many web masters reeling, Google has announced it is buying dominant Internet advertising system DoubleClick for more than $3 billion dollars, and deploying new algorithms designed to penalize web sites that accept paid advertising outside of the Google advertising network. In light of this action by Internet search behemoth Google, a web master would have to be very foolish to accept paid advertising that did not contribute profit share to Google machine. The risk of losing value in the search rankings is simply too great.

    The DoubleClick deal has some analysts puzzled, as the $3+ Billion dollar price seems very excessive given the reported sub-200 million dollar earnings booked by DoubleClick. But when coupled with the new rules banning sponsored links, reviews, and articles unless they are registered with Google first, this move makes sense. Google might be able to own all Internet advertising by effectively banning everything not included in the combined monster network of DoubleClick + AdSense. It seems that is what has begun.
     
    hellopc, Apr 28, 2007 IP
  2. Crazy4Bass

    Crazy4Bass Well-Known Member

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    #2
    hmmm... an actual source where the G states that would have been helpful. Think I'll reserve my opinion until I can read it myself, seems rather arrogant of them.
     
    Crazy4Bass, Apr 28, 2007 IP
  3. jackburton2006

    jackburton2006 Peon

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    #3
    LOL. He writes an article and sources himself. That's silly already, but the assertions he makes is even more laughable. Adsense is making billions with the current marketing strategy. They're not going to start "penalizing" people willy nilly now that they've bought Double Click, especially since the percentage of people that uses Double Click as advertisers is MINUSCULE in comparison to the webmaster population.

    Give me a break, and stop posting crap just to link back to your forum. :rolleyes:
     
    jackburton2006, Apr 28, 2007 IP
  4. rmartish

    rmartish Peon

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    #4
    First the deal is not a done deal.

    Google's $3.1 billion acquisition of online advertising specialists DoubleClick is in doubt today, following a chorus of complaints against the deal.

    Microsoft, who was among the losing bidders for DoubleClick, is joining forces with communications giant AT&T to try and block the final sale being ratified.

    The companies fear that the new deal will bequeath Google a virtual monopoly over the online advertising market.

    If the Government has anything to say this will not happen. Just wait and see what kind of restrictions the government imposes on google.
     
    rmartish, Apr 28, 2007 IP
  5. Computerized

    Computerized Well-Known Member

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    #5
    $3.1b is a hell of a lot of money for Double Click...I'm pretty sure Microsoft could outbid Google, but that's just not worth it.
     
    Computerized, Apr 28, 2007 IP
  6. Fka200

    Fka200 Guest

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    #6
    Wow. (End of comment)
     
    Fka200, Apr 28, 2007 IP
  7. tobycoke

    tobycoke Well-Known Member

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    #7
    Do you have a link where Google "Announces Penalties for Non-Google Advertising"?
     
    tobycoke, Apr 28, 2007 IP
  8. Luke Beale

    Luke Beale Peon

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    #8
    I thought they brought it a while ago, but from what you said its not a done deal yet :D
     
    Luke Beale, Apr 28, 2007 IP
  9. JJ_McClure

    JJ_McClure Peon

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    #9
    He was lieing to try to get some viral traffic. YAWN!

    If you are going to go that route then atleast make it exciting and controversial while avoiding the ridiculous empty claims that sound like just another tinfoil hat wearer.

    How about this...
    Have someone get behind you in the bathroom and take your picture while you pee. Don't expose yourself but make sure that you can see the pee stream in the picture. Then take Photoshop and cut yourself and your pee stream out and paste it into pictures of public places. You know, like in front of the police station, on a bus, in a crowded stadium, on top of a van driving down a busy street, etc...
    Then post a blog with a bunch of adsense and the pictures and title it "I Pee In Public". Post links in a few forums and the next thing you know, you'll be on the first page of Digg :)

    Hope This Helps,
    JJ
     
    JJ_McClure, Apr 28, 2007 IP