I'm sure many of us rely on google websites and tools to run their site. Google search engine is still my favorite because of its simplicity. However, other google tools don't seem to follow the same guidelines as google search engine for simplicity. Every time adwords makes a change or update, I groan. Over time, adwords has become a nightmarish of bells and whistles and less and less a place for those who run small sites. These days, I dread looking at or monitoring my adword account -- it consumes more of your time than you spend on your site. I wish there was a simplistic version of adwords or at least you can customize adwords by getting rid of all the bells and whistles you find annoying. Google needs to put simplicity back into adwords like their search engine.
I wouldnt know as i havent used adwords since it first came out then realized it was costing to much $$ so i ended the campaign for that site. Maybe save some money and stop using it and do more SEO and natural link building and see if it helps the situation. good luck Malcolm