In my opinion Google Bowling also called reverse SEO is a technique based on the simple fact that there is a second way of getting on top of the Google search results.
Google Bowling is a form of negative SEO where some immoral entities begin buying site wide links for competitor sites, thus causing them to catch the Google penalty. This practise is commonly seen affecting local businesses and it receives its much effect when the domain is new. So webmasters must do a regular monthly check up of the backlinks to the site to avoid Google bowling.
Hello, I think it will, be a good information for you! So, Google Bowling is the concept of negative weighting. If Google detects unnatural linking patterns, instead of devalueing or discarding that link weight, it may count against you. This actually makes sense in their battle against web-spam. But an unintended consequence of this is that it can be used as a weapon by the black hat SEO's to knock down a competing page - it's a continual arms race between these guys and the search engines.
Google bowling is technique to decrease the rank of our competotors with the help of black hat seo technique. Most of the seo professionals use this technique to down the rank other website.
Google Bowling refers to malicious attempts to lower the search engine ranking of their competitors by doing actions that are punished by search engines algorithms in the name of their competitor’s website. When caught by google has to pay penalty charged is the disadvantage.