I had suspicions Google was already doing this. I would login to Gmail and see ads related to previous websites I had recently visited. What do you think about this? Source: http://searchengineland.com/google-introduces-interest-based-advertising-beta-16855
Well to be honest... a first i feared it and much like you when i visted my own site as im working on it i noticed the same dam adsence Ad appearing which im like.... Ok there goes relative content out the door... For Ads, But then i logged in to my adsence account.... cough cough... 200 impressions & 10 clicks and thats the best ive ever done! So i suppose i can look the other way laterz malcolm
Ok... You know how when you working on a site and the page is all about (Attorneys) so you try and get pics and content to match (Attorneys) so that the google ads will show (Attorney Related Ads) ... Well On my site now (the one im currently working on) i see adsence ads related to (insurance) which has nothing to do with (attorneys) But becuase the day prior i was creating an (Insurance page) im now seeing Insurance ads for the "attorneys page" im working on... (hence what you mentioned above.... ) and its working to my favor as other people land on that page about "attorneys" and the same happens to them... (what they had been searching for previously shows up "More" which is giving a higher amount of clicks to site) Thats why i said "so much for related ads on pages" But thats ok as the return $$$ is worth it... I hope you understood what i ment now... thx malcolm
Ohh! I see what you are saying now. So you think this is already happening on the content network? I think it's been happening on Gmail but wasn't sure about other Google properties.
Yes it working Just Fine .. You got to hand it to google they know how to make money even in the worst economy thx Malcolm
Congratulations son, I'm happy for you, you hit a new zenith. But the number of impressions you speak of is not statistically significant enough to corroborate anything. You need at least 1,000 - preferrably 10,000+ impressions - to draw conclusions from stats about CTR. Your spike is probably just coincidence. True, true. What I don't understand is why they waited 5 years before rolling this out. Maybe they just didn't need the extra money, or felt it would go down easier if people are desperate for any penny they can get.
Yes it's currently working on content-network ads as well, but I've to DISAGREE with 'malcolm1' dude it's only related to own search / website browsing behaviors and it won't affect other people visiting your own website If you are interested in let's say (SPORT) and you was visiting NBA website every day, then you will start to see (Basketball Ads) on other websites you browse most of the time.. Just to make it clear, YOU will see the relevant ads more.. and ONLY (YOU)
An email I got a couple of days ago said something about this. The changes will happen over the next few months it seems. (Privacy policies need to be updated to reflect the change.) I think it will help a fair bit for sites that have varied content, or content that Google finds hard to target ads to. Here is the email I got. Cheers James
i think its important to note that ad targeting will occur mainly in pages where Google lacks appropriate content. all the details are on their blog
I have noticed this also, it freaks me out a bit so i don't stay logged in to my Google account. I sign in to check Adsense then sign right out, as for Gmail i have it piped to Outlook 2007 so i never see the Gmail interface. Oh yeah, i also block Adsense from showing now days because i never click on it anyway. Thanks for the info about the policy change tattoo's, i have not received that yet.
I was an advocate of behavioral targeted ads a few years ago and I am sure Google have done something like this before - using google toolbar to track browsing history and relevance. I think it may only have worked previously when people where logged into their google account and now they are doing a beta without being required to login to a google account - hence the privacy policy may need updating to reflect this. Although most adsense publishers will already have a privacy policy that states this type of targeting could take place. There are potential problems with this targeting in the following situations: 1. Shared computer/public computer access where inappropriates ads may show based on different user behavior. 2. Competitive filters may become virtually redundant 3. Tracking site performances will be skewed as unable to determine the difference between contextually relevant and behavioral targeted ads - would advertisers be able to opt out of the lowest performing ad type? Or, Will advertisers be able to even determine the difference? 4. Behavioral targeting may improve CTR on the content network, but if someone is searching for a specific term and see completely irrelevant ads displaying, that would reduce the CTR and therefore increase the cost to advertisers due to lower performing search based ads (lower quality score). I am sure there are other situations that people can think of that will need to be addressed. However, with the advertising industry as a whole moving in this direction - especially with the growth of social networks and user profiling, it is inevitable that demographic and behavioral advertising will mean personal privacy is irrelevant online.
this is issue is for those who are good in adwords, well as far as I know optimizing in adwords or for adsense is base on the meta keywords. They said if you put your target keyword in the the meta keywords their is a possibility it will appear.
Just received another email about it. Interesting.. Hope the changes I have made to my privacy policy are sufficient. I added... Not too sure, but I hope its OK. Cheers James
I just got that email too. OP: The ads in Gmail are contextual, just like the ads on your site. Since you are the only person who views your mail (most likely) it has a very similar effect as this new interest based advertising. Basically, if you email about "whatever" a lot, then"whatever" ads show up there. Their new thing is targeted to specific users on a website that serves many other users. So say you have a car forum. There are many makes and models of cars. With just contextual, the main page might display ads related to car parts and cars in general, but it is not specific to a user. Now lets say we connect that to a user on your forum which views a lot of articles about Honda Civics. With this new interest-based advertising, they know that the user is more interested in Honda Civics then anything else. So, instead of serving generic car advertisements or advertisements which are not targeted optimally, you will serve advertisements about Honda Civics, which we know the user is very interested in, more likely to click on, and more valuable to the advertiser, thus increasing your profit as well.