Google Banners Ads

May 13 2004) During the dot com bonanza quite a few webmasters grew uneasy when asked about revenue. "How are you going to earn money on this site?"

One possible answer was banner ads. Unfortunately surfers soon learned to ignore banner ads, and the income plummeted.

It was Overture (then GoTo) and Google that finally found the answer to this problem. Yes, people will most often ignore flashing and colorful banner ads, but they will click on plain text ads that are relevant to the topic of the web page at hand, i.e. the kind of information the reader is looking for.

It turned out that people trust plain text more than graphics. One of the most popular text ad programmes is Google AdSense, which can be found on thousands of websites world wide, Pandia included.

It is strange, but Google AsSense has now decided to offer banner ads to its customers, thus starting to compete with other banner ad agencies. Google will offer banners of various sizes to advertisers and publishers: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600).

The main difference between this banner ad programmes and the more traditional ones, is the fact that these banners will be delivered on webpages with content that is relevant to the product or service that is to be sold. This will probably lead to a higher click-through rate for advertisers.

The ads will not be shown on Google, most likely because Google tends to avoid graphic elements that increases the time it takes to download a search engine results page.

Google AdSense image ads.

 

A good informative post Balance. If nobody seem interested it may be that it is because this has already been fairly thoroughly discussed in another thread on this forum.

See http://forums.digitalpoint.com/showthread.php?t=603

 

i've always thought banner ads were good for sites whose content primarily focuses on images

 

lol where you find this approx. 3 years old thread

 

I read the first post, and thought the guy is an idiot for posting it. Then I saw the date, and I don't blame him. He's not an idiot. Its in may,2004!! Why bring back such posts?

and gardinal you have the best set of sites on your signature hidden by your period links. Lovely!

 

and amazingly it has 5,670 views for only having 1 reply.
at one time a sticky?

 

its intresting post lots of viewes

th u

 

This post started in May 17th 2004, 1:16 am (4years long)

 

HISTORY lesson... nice .... i like that

 

Thanks for these ancient Info...keep going

 

BTW its really good to see the difference between today and yesterday....good post.

Zee

 

Nice Post !!!

 

It's funny to see this post from back in 2004, and looking today, more and more startups are closing their doors due to lack of a real business model.

When will people learn?! Sites like digg, pownce, and the like all are based around having a really fun or cool product, with their only real monetization being advertising.

Advertising is a great monetization for a small operation, but if you have a staff of 70+, there needs to be a real business model behind these companies.

Maybe Google will invent another type of ad that will help save these companies -- Google CPA?

 

informatic post and the stunning point is that it is having much views but very short number of replies

By the way i have heard many times that banner ads give less click rates than text ads

 

suddenly this thread is on top how???!!!!!!!!!!!

only one reply on 2004
4 on 2007
10(including me) on 2008

wow great

 

its stange that this thread receives posts after 5 years of its existence. heres is first post in 2010

 

The advantage of the Google banners is that they are less intrusive than the race condition.