Google is now taking a active role in market competetion. There are competition between Goolg and Microsoft buying for digg. There are news Now digg on Sale - About digg bid it tells online marketing competitions where digg is really on bid or not.
That is a Digg like thread. Why don't you give us some new update on the story instead of just giving a link?
The link says all story itself. This is a controversial matter. What is the reallty behind it, it is not clear. The bid on $200 to $225 million for digg is announced by Google. Microsoft is also in the competetion but digg blog what say it is beyond from bid.
Here's the latest update about digg and google http://www.techcrunch.com/2008/07/26/google-walks-away-from-digg-deal/
Google rightly want to gain upperhand in his cold war with Microsoft and willtry every possible way to outdone microsoft