what is the use of google API ??? how does it benfitail for accessing google data.??? what is the process to get new API for travel sites ?? to access similar traffic world wide...
Google API is better than scraping results off the screen because screen scrapers are susceptible to reliability issues when the google page template changes. It is also faster because the results are structured in XML format which is a better way to represent data than HTML when you want to customise it for your own website.. b-1st.com contains a blog article on making custom search engines.