Google and supplemental results

How do you stop pages from being indexed as supplemental, and what makes them get listed as supplemental?

 

Make sure you have unique content and get deeplinks for your inner pages.

--Joe

 

every site is going to have pages in supplemental....just make sure your important pages stay out of supplemental

 

Very good point indeed. No-site --even Google is free of supplemental results. In fat Google has 762,000 pages
http://www.google.com/search?hl=en&q=site:www.google.com+****+-asdfasdf&btnG=Search

 

the main criteria for the supplemental results is page rank. you need to build backlinks to avoid from supplemental pages

 

Where did you read that crap?

To answer your question.

1) make sure the content is unique
2) link to your lower tier pages, from the homepage, i.e. create a xml sitemap

 

Make sure it's unique content and point some links to those pages.

 

Like most people are saying, make sure each page has unique content; but also make sure that two urls aren't pointing to the same page - Google treats them as two separate pages with identical content.
Make sure each page has a unique and relevant title.
Make sure each page has a unique and relevant meta description.
Make sure that the keywords in the meta keywords are relevant to the page.
Make sure you have internal links to all your pages from your home page but put nofollow on links to pages you don't want to rank, like AboutUs, ContactUs, Search, FeedBack, etc
Get links to the pages in supplemental though that's not always possible.

I'm not sure how important it is but try not to repeat the title in the description and the domain in the title of the description.

 

And where did you read that crap?

1) unique content has nothing whatsoever to do with supps
2) Creating an XML sitemap will have absolutely no effect whatsoever on either linkage or supps.

-Michael

 

Just read a few of:

http://www.google.com/search?q=supplemental+results

then decide what sounds best to you and try it.

 

Build links to those pages, build more links to your inner pages in general.

Most pages on newer sites or sites without many inner page backlinks will go supplemental at first.

You just have to get links to those and other inner pages, and they will come out.

(This is after all the on-page stuff, I am already assuming you have unique title, meta, etc. If you don't want to write a unique meta for each page, just dont use it, not using it is a lot better then using the same one on each page)

 

Google webmaster blog has an article for it.

How can Webmasters proactively address duplicate content issues?