Any idea`s how google is treating footer links? Are they ok for internal links? Whats the situation for external? Cheers mrix
Likely they're being treated as any slightly lower (on the page) value internal links. As far as we can tell these links aren't given the same relevance as product level in links on at least our site. On the blog when we were playing with another layout it seemed to give a little more weight to the links, We've had pages linked from the footer for months now that had no page rank after this update yet pages with only a few other solid internal links got solid rankings. Others may be able to provide a more detailed answer.
The footer links are thing from the past. Focus on incontent links and sitewide links on blog platforms maybe.
I use a footer link on one my sites. It links all pages back to the site's home page. Generally, the site does well in SERPs, so I don't think there is any negative effect. However, I don't think they really help. I would be careful with external text links in the footer. It might very well be interpreted by G as having a high probability of being a paid link service. Doing exactly that (for a fee) was quite common a while ago. But G came down hard on this type of link and most so people stopped doing it. /*tom*/
Footer for internal links, I think its perfectly fine. But for outbound links, not sure but, it can be considered as paid links. Use nofollow tag for external links.
I've had them all in the footer until now. I've made a section for partners, where I wrote about 5 paragraphs of worthless crap that I put links in the content.
most of our inbound link strength comes from footers on client sites. cant say we notice a lot of difference in the strength tbh. its probably best to use different anchors as much as you can for each, as it does seem that sitewide footers with the same anchor are devalued fairly heavily.
Yup, it is but to say that footer links are a thing of a past and for some people to think that Google considers footer links as spam then I think they are pushing it.