It is common knowledge that one of the most used techniques to get backlinks is to create contests and give free stuff in exchange for a review. Does that go against google tos since you are asking for backlinks?
because you are asking for links.. I mean google is against buying links (ask for links) isnt that the same?
listen, how many years people buy links? Now imagine, that we know that Google is against links buying. But people still buy them and get results (you need to choose carefully for you pay for). Now, how you can be punished if you provide great service by reviewing sites and asking links exchange? My opinion, you should be fine. But I prefer one way links.
The way I've read it... Google is only against buying back-links for PR, but has no problem buying links for traffic (advertising).
ohhhhhhhhhhh............................... Don't worry about this. If you are doing link exchange just continue with your work. It's not gonna harm you................
There is no difference in buying links for PR and links for traffic ... I mean there are both the same..