For the past year, i have been optimizing lazymovie.com. Now this site ranks 8th for the keyword rotoscoping in google. Our PR went down from 5 to 4, i honestly don't know what went wrong. And I also checked our site on Alexa and apparently our site rank around 4 million plus and our reach is apparently low. So far we are receiving traffic and they have been converted to sales. I guess I have three questions. 1. What can be the possible causes of my PR going down? 2. How relevant and important is the Alexa ranking? 3. So far SEOwise are we doing good? Or am I going paranoid as of the moment? Help
1. The change of PR may be caused by following: Change in Google's algorithm to calculate PR (more links needed now for PR5) Change of PR of pages with your backlinks Deletion of pages with backlinks to you 3. PR is not what is main criteria for a website. Relevant traffic and profitability are, so as far as you are good in these do NOT loose your head and just go on in good work you are doing till now.
Alexa is a horrible way to deterime the "popularity" or "value" of a website, a small percentage of web users have it, and most of them are webmasters, you could easily say less than 2% of all website visitors are done with the Alexa toolbar. Further Alexa toolbar is actually spyware, it monitors and tracks your information related to your surfing habits, view their privacy policy. The issue with you losing Pagerank is most likely due to you losing backlinks. You should always be working on building one-way relevant backlinks or providing rich unique quality content that people would naturally link to. Don't worry about Pagerank, worry about SERPs.
2) Alexa ranking being calculated from the visitors who has install the alexa toolbar, if you dont install it then the visit will not count