Google Analytics - Why 1488 variables in keywords to get 1245 visitors, too high? I have a Google analytics report that I have done. Why would Google would claim to have seen 1245 visitors using as many as 1488 variables in keys words to land on our site. I would expect to see around 100-200 keys words or 1245 visitors, please let me know your thoughts.
Sometimes it shows impressions up in the keywords category even if nobody clicked on it i.e. someone searched for it and your listing showed up. This could explain things.