Google Analytics to monitor open-rate?

Discussion in 'General Marketing' started by gigafare, Aug 28, 2007.

  1. #1
    I wonder how people check open-rates on electronic mailings when they use desktop software instead of web-based, which has the option built-in.

    I've tried to put an image as a target in Google analytics, but unlike a PDF or HTML file you appareantly can't check image downloads.

    Any ideas?

    The question: how to check the number of image downloads/request?

    Webalizer: same hear: PDFs, HTML, CSS but no images.
     
    gigafare, Aug 28, 2007 IP
  2. sparksflying

    sparksflying Peon

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    #2
    You could maybe have all the links in the page redirected via a script that has analytics code.. so instead of

    www.sitename.com/products

    www.sitename.com/marketing_redirect.php?goto=/products

    I know this doesnt answer your question completely.. You're talking about a web bug i presume so you can see who opens the actual mail....

    You could include at the top of the mailing a link to view it online in case they can see it properly? And you could track some that way?

    I wonder is it possible to have a small iframe in the mailing that points to a page with tracker code? Not sure.....
     
    sparksflying, Aug 28, 2007 IP
  3. gigafare

    gigafare Peon

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    #3
    it doesn't really matter who but how many open.

    I tried something like ...image.jpg?=try
    perhaps it'll show up in Webalizer now? When you add ?... it still shows up the actual image so...

    e-mails: prefer no javascript, third party programs or attachments.
     
    gigafare, Aug 28, 2007 IP
  4. sparksflying

    sparksflying Peon

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    #4
    I would imagine it would show up in webalizer? if you had an obvious name for it.... you could ( for a start ) manually search through the logs?...
     
    sparksflying, Aug 28, 2007 IP