I don't use GA as much as I should (I stick with StatCounter mainly), however! ... I'm wanting to find out by looking at a certain keyword, such as [blue widgets] what steps each visitor took in my site. For example, for the keyword [blue widgets] 100% landed on the same page (per my ad) but then 20% of those left the site and 80% went to my 'widget products page' ... from then on, 50% went to my signup page and 50% left. I'm wanting to find out if certain keywords are getting visitors but then going to pages in a certain order which make me think this keyword is bringing in the wrong type of searcher. Possible? The closest I get is from all my landing pages - what % go to other pages, but that's not what I need to know. It's the keyword searched where I want the data to start from. Any advice? Thanks.
Have you tried the Entrance Path report. You can look per keyword choose the landing/entry page then look at the Goal page. It will show you numbers and %'s that went else where
It's not only for goals I want though. Say a keyword has had 100 clicks but not produced any goals, I'd still like to know the entrance paths. Even if I could do this for each Ad Group it would be ok, but can't figure out how to do that. It's lacking some very important information if it can't be done.