Is it safe to let people view your Google Analytics reports? I want people to be able to see how many referrals they sent to my site.
i think its fine but just to be on the safe side dont use their flash applet things. Instead take a screenshot and show them that. if its text just coppy and paste
I think you can specify more email addresses and clearly mark which reports (or for which sites) they can access. Google provides this so it should not violate anything.