Google Analytics: Multi channel funnel

Discussion in 'Google Analytics' started by mysho, Mar 15, 2013.

0
  1. #1
    Hi :)
    I have a little problem. In Multi-channel Funnel Overview I see 50 conversions from Paid Search (screenshot 1).
    But when I click on Assisted Conversion and then choose Paid Search, I see 31 Assisted Conversions and 32 Last Interaction Conversion. (screenshot 2)
    So my question is - why the number of converstions in overview (50) is different than number in Assisted Conversions (assisted or last interaction conversion, or both together)?
    Probably, the answer is so simply, but I can found out it!
     

    Attached Files:

    mysho, Mar 15, 2013 IP
  2. mysho

    mysho Greenhorn

    Messages:
    31
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    16
    #2
    anybody who knows the answer? :)
     
    mysho, Mar 20, 2013 IP
  3. Markwebuk

    Markwebuk Well-Known Member

    Messages:
    1,595
    Likes Received:
    17
    Best Answers:
    2
    Trophy Points:
    113
    #3
    The reason you see a difference is because the conversion count that you see comprises of not just assisted conversions but the conversions that occurred from other sources as well. Please consider visiting the following link about an explanation on conversion tracking from Google : support.google.com/adwords/answer/1722023?hl=en
     
    Markwebuk, Mar 20, 2013 IP