Google Analytics Lying with PPC?

Discussion in 'Google AdWords' started by schmeetz, Sep 10, 2007.

  1. #1
    Hi Everyone,

    Analytics is saying 1 thing, awstats is saying another. Is Google deceptive?

    - Analytics is saying 8 ppl visited my using "luxury bed".
    - Awstats is saying it was divided:
    - 4 for luxury bedding
    - 1 luxury comforters
    - 1 luxury bedding ensembles
    - 1 luxury beds

    Now i've put majority of those in my negatives now. But i didn't have awstats i'd be thinking everything was just fine. That's scary.:eek:

    Has anyone experienced this?


    Regardless of where i look traffic sources > adwords or just keywords it generalizes it to luxury beds. :mad:

    booosheeeta!
     
    schmeetz, Sep 10, 2007 IP
  2. RyanR1

    RyanR1 Peon

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    #2
    Analytics just tells you the keyword that your ad was shown for and they visited your site. So, I'm guessing you had broad match "luxury bed" and when the users typed in the other stuff, your ad was triggered because it was broad match and not phrase or exact and your ad was clicked. I use Hittail to see exactly what users typed and clicked my ad, and you're using AwStats for the same reason.
     
    RyanR1, Sep 10, 2007 IP