I write to you from the reality of my experience , Knowing how to interpret the wealth of information from our Google Analytics account is essential for learning to work on SEO and SEO of our website. Once we enter through the control panel to the underside of the traffic sources are represented in a pie chart. This chart allows us to discover, at a glance, what are the types of traffic we receive and which need improvement. SEO Plan to work in the natural or organic positioning on a page. Importantly, it does not exist a "positioning" organic through AdWords campaigns. These campaigns are simply advertising and lasting results while paying for the space. Organic or natural positioning assures us good positions Whatever the advertising that you make. That is, if not make Adwords campaigns, your pages should be well positioned, simply because it has the merits necessary for a strong authority. This is the reason why we should find that the bulk of our traffic comes from search results of search engines. Other traffic source options are the reference sites, ie other sites link to us, and from which visitors access, Adwords campaigns, and direct revenues. Direct income to meet most of our users have been added to your favorites, for example, or directly entering the URL of our page in the address bar of your browser. Usually not usually the most part, however, if it were, might respond to the effectiveness of a campaign off-line, ie outside the Internet (eg radio or television advertising). Revenue from referral sites are equally valid, but it is assumed that when there is a favorable organic positioning, they tend to be less, or the minority. Generally, the content of websites changes constantly, so if you upload a link to a social network (an example of reference site) it is expected that revenue from this link immediately to reach a peak by publication and then decreases. To avoid a loss, you must then include our link regularly. However, it should be noted that the link included in social networks are considered by Google to build the authority of the site (which it later became known as Pagerank). For this reason have a direct influence on our organic positioning. Revenues are then through the search engines. A site will be well positioned between 80 to 90% of this traffic. If we see that this section still remains low (for example, represents only 30% of revenues to the page), this is a clear signal that we need to increase our advocacy work and optimization.